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The Ultimate Lead Management Playbook

The art and science of turning leads into revenue.


In sales and marketing, the object of the game is to win new business. But what team members, strategic plays, and equipment do you need to have in place in order to drive a strong alliance between sales and marketing teams to bring home the big wins?

In this eBook, we’ll take a look at the building blocks of a winning lead management strategy that will turn leads into revenue.

In this eBook, you’ll learn:

Lead Management Playbook

  • Getting the right teams and players to the table
  • Getting the right systems in place: Marketing Automation & CRM
  • Scouting your targets and setting your goals
  • Creating intelligent lead flows and lead nurturing
  • Setting up productive feedback loops so you never miss a play

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See Act-On’s marketing automation platform in action.

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