Act-On Marketing Automation Pricing

Plans and Capabilities that Scale with Your Business

Our pricing model is simple and straightforward, without hidden charges or confusing options. It’s easy to understand what you’ll pay, and it’s easy to understand what you get: a full-featured, open-architecture marketing automation and email marketing solution that supports your needs today – and grows with your business tomorrow.

Act-On Pricing

Plans and Capabilities that Scale with Your Business

Our pricing model is simple and straightforward, without hidden charges or confusing options.

Professional

Starting at

$660$600$540/month

A complete, powerful, fully featured marketing automation solution for small and medium sized businesses.

Calculate Your PriceCalculate Your PriceCalculate Your Price

  • Starts at 1,000 active contacts 
  • 3 Marketing Users   
  • 50 Sales Users  
  • 1,000 API calls/day

Enterprise

Starting at

$2,200$2,000$1,800/month

Advanced capabilities in marketing automation for businesses that need more sophisticated reporting.

Calculate Your PriceCalculate Your PriceCalculate Your Price

  • Starts at 10,000 active contacts 
  • 6 Marketing Users 
  • 100 Sales Users 
  • 25,000 API calls/day
Outbound Marketing Professional Enterprise
Fast & Easy Email Creation
Send Email in Recipient Time Zone
Seamless Webinar management
Live Events and Custom Event tracking
Behavior-Triggered Email
RSS to Email
Social Media Marketing
Social publish
Twitter Prospector
Inbound and Content Marketing
Advanced SEO for websites & marketing content
Website Prospecting
Forms
Landing Pages
Media Library
Trackable Links Library
Progressive Profiling
Competitors
Automation
Lead Nurturing
Lead Scoring
Lead Management
Advanced List Segmentation
A/B Testing for Emails and Landing Pages
List Maintenance Programs
Projects
Marketing Calendar
Integrations
Out-of-box CRM Integration
Google AdWords integration
Application Integrations
Act-On Anywhere
Reporting
Data Studio for Advanced Analytics
Campaign Reports
Website Visitor Tracking
Funnel Reports
Closed-loop Revenue Reporting
Sales Tools
Website Prospector
Website Prospector alerts
Act-On Anywhere Timeline
Trackable sales emails in Gmail and Outlook
Act-On for CRM plug-ins
Support
Named Long-Term Success Manager
Named Implementation Manager
Customer Success Team
Phone Support
Online Support
Act-On Knowledgebase
Act-On User Community

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Professional

Starting at

€540€490€441/month

A complete, powerful, fully featured marketing automation solution for small and medium sized businesses.

Calculate Your PriceCalculate Your PriceCalculate Your Price

  • Starts at 1,000 active contacts 
  • 3 Marketing Users   
  • 50 Sales Users  
  • 1,000 API calls/day

Enterprise

Starting at

€1,800€1,640€1,476/month

Advanced capabilities in marketing automation for businesses that need more sophisticated reporting.

Calculate Your PriceCalculate Your PriceCalculate Your Price

  • Starts at 10,000 active contacts 
  • 6 Marketing Users 
  • 100 Sales Users 
  • 25,000 API calls/day
Outbound Marketing Professional Enterprise
Fast & Easy Email Creation
Reliable Email Sending
Seamless Webinar management
Live Events and Custom Event tracking
Behavior-Triggered Email
RSS to Email
Social Media Marketing
Social publish
Twitter Prospector
Inbound and Content Marketing
Advanced SEO for websites & marketing content
Website Prospecting
Forms
Landing Pages
Media Library
Trackable Links Library
Progressive Profiling
Competitors
Automation
Lead Nurturing
Lead Scoring
Lead Management
Advanced List Segmentation
A/B Testing for Emails and Landing Pages
List Maintenance Programs
Projects
Marketing Calendar
Integrations
Out-of-box CRM Integration
Google AdWords integration
Application Integrations
Act-On Anywhere
Reporting
Data Studio for Advanced Analytics
Campaign Reports
Website Visitor Tracking
Funnel Reports
Closed-loop Revenue Reporting
Sales Tools
Website Prospector
Website Prospector alerts
Act-On Anywhere Timeline
Trackable sales emails in Gmail and Outlook
Act-On for CRM plug-ins
Support
Named Long-Term Success Manager
Named Implementation Manager
Customer Success Team
Phone Support
Online Support
Act-On Knowledgebase
Act-On User Community

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Professional

Starting at

£420£380£342/month

A complete, powerful, fully featured marketing automation solution for small and medium sized businesses.

Calculate Your PriceCalculate Your PriceCalculate Your Price

  • Starts at 1,000 active contacts 
  • 3 Marketing Users   
  • 50 Sales Users  
  • 1,000 API calls/day

Enterprise

Starting at

£1,410£1,280£1,152/month

Advanced capabilities in marketing automation for businesses that need more sophisticated reporting.

Calculate Your PriceCalculate Your PriceCalculate Your Price

  • Starts at 10,000 active contacts 
  • 6 Marketing Users 
  • 100 Sales Users 
  • 25,000 API calls/day
Outbound Marketing Professional Enterprise
Fast & Easy Email Creation
Reliable Email Sending
Seamless Webinar management
Live Events and Custom Event tracking
Behavior-Triggered Email
RSS to Email
Social Media Marketing
Social publish
Twitter Prospector
Inbound and Content Marketing
Advanced SEO for websites & marketing content
Website Prospecting
Forms
Landing Pages
Media Library
Trackable Links Library
Progressive Profiling
Competitors
Automation
Lead Nurturing
Lead Scoring
Lead Management
Advanced List Segmentation
A/B Testing for Emails and Landing Pages
List Maintenance Programs
Projects
Marketing Calendar
Integrations
Out-of-box CRM Integration
Google AdWords integration
Application Integrations
Act-On Anywhere
Reporting
Data Studio for Advanced Analytics
Campaign Reports
Website Visitor Tracking
Funnel Reports
Closed-loop Revenue Reporting
Sales Tools
Website Prospector
Website Prospector alerts
Act-On Anywhere Timeline
Trackable sales emails in Gmail and Outlook
Act-On for CRM plug-ins
Support
Named Long-Term Success Manager
Named Implementation Manager
Customer Success Team
Phone Support
Online Support
Act-On Knowledgebase
Act-On User Community

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Professional Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

Calculate Your Price

Get transparent pricing on your marketing automation platform.

Need something in between? Contact us for an exact price.

Have over 1,000,000 contacts? We've got you covered. Contact us for a custom price and plan.

Enterprise Plan
Implementation
One time fee
1st Year Cost
Estimated amount

icn-roi-calculator

This easy-to-use ROI calculator will show you the money! Calculate how much you can increase your ROI, increase your conversion rate, and lower your customer acquisition cost with Act-On.

Frequently Asked Questions

What is an "Active Contact"?

A contact in your database is “active” when you send an email to them during a calendar month.  Our pricing is based on the number of active contacts in your database, not the size of your entire database.

Is an annual contract required?

Yes. Most Act-On customers are up and running in just a few weeks, but the real profit comes with longer-scope programs like lead nurturing and retention. An annual contract gives your team members the confidence to dream bigger and do more.

Can I pay monthly?

Yes. Standard pricing is based on annual billing; if you prefer to pay monthly, we add 10% to the monthly billing.

What is the implementation fee?

Fees for implementation range from $500 to $2500, depending on factors including the size of your database and related technical requirements, and your timeline.

Do I need to buy services?

Other than the initial implementation fee, nope. Once your new marketing platform is live and your programs are underway, you’ll get free coaching, guidance, and support from our highly lauded Customer Success team. You’ll get personalized, dedicated support – from real people – for the lifetime of our relationship. You also have our broad Knowledge Base and Act-On University to self-direct your learning, as you choose. We understand that your business success depends on your marketing campaigns, and we’re here to make sure you get the results you need.

Do you offer Professional Services?

Yes we do. When you need strategic expert help – whether it’s developing a strategy, cleaning up a list, fixing a deliverability problem, training a team, designing a coordinated email/landing page program, or managing a campaign hands-on – our experts can make it happen for you. Long-term or one-off, our team can extend your capabilities.

Is API access included?

Yes, Act-On is the only major marketing automation vendor that has made API access standard as part of the platform.

Do you have discounts for non-profits?

Yes - we offer significant discounts for 501(c)(3) non-profits. Please contact us for details.

Questions about pricing or features?

Contact us for fast, straightforward answers.

"(With Act-On) we got the whole package. That it came at a fabulous price with convenient terms and conditions, and the ability to customize it to our needs, were just more perks.”
Emily Walsh
Marketing Manager
Datatrend Technologies

Award Winning Marketing Automation Software

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