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Marketing: The New Stewards of the Customer Relationship


The customer lifecycle needs a leader, and marketing is the only function with the infrastructure to take control. Modern customers expect personalization, consistency, and interactions that take their unique needs and desired outcomes into account.

Our Guide provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.

In this eBook, we’ll cover:

Marketing stewards of the customer relationship

  • A summary of the groundbreaking report from Gleanster Research and Act-On Software
  • Targeted steps to help improve the customer engagement process, from awareness to expansion
  • Top strategies used by marketing leaders to manage the end-to-end customer relationship

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See Act-On’s marketing automation platform in action.

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