How to Profit from Account-Based Marketing - Act-On Software

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How to Profit from Account-Based Marketing

5 Principles for Success; 5 Pitfalls to Avoid

Overview

Account-based marketing has captured the attention of the marketing industry for good reason.

According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. By leveraging the five key principles of ABM in this eBook, you’ll be able to deploy a successful ABM strategy that produces real and repeatable success – with technology you probably already have.

In this eBook, you'll learn:

Account-Based Marketing eBook

  • The key players in ABM, and how they work together
  • Six steps to kickstart your first ABM program
  • Five success principles
  • Five pitfalls to avoid when getting started
  • Tools you’ll need to build a scalable ABM system
  • How to measure your success

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