How to Profit from Account-Based Marketing
5 Principles for Success; 5 Pitfalls to Avoid
Account-based marketing has captured the attention of the marketing industry for good reason.
According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. By leveraging the five key principles of ABM in this eBook, you’ll be able to deploy a successful ABM strategy that produces real and repeatable success – with technology you probably already have.
In this eBook, you'll learn:
- The key players in ABM, and how they work together
- Six steps to kickstart your first ABM program
- Five success principles
- Five pitfalls to avoid when getting started
- Tools you’ll need to build a scalable ABM system
- How to measure your success
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