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Building a High Performance Marketing Plan with Marketing Automation

Overview

The buyer’s journey has changed? With unfettered access to unlimited information and choice, marketers need a plan to reach their buyers at every stage of the customer journey.

In this eBook, we outline a plan for marketing that focuses on your customers and highlights the need to align sound strategy with innovative technology.

In the High Performance Marketing Plan, you’ll learn:

2017 AO High Performance Marketing Plan
  • The marketer’s opportunity at each stage of the buyer’s journey
  • The four tenets of effective campaign themes
  • How to map your content to the customer lifecycle stages
  • Key components to a successful marketing automation deployment and strategy

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See Act-On’s marketing automation platform in action.

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