Building a High Performance Marketing Plan with Marketing Automation
The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to reach their buyers at every stage of their journey. In this eBook, we discuss a plan for marketing that truly focuses on your customers further communicates the value that marketing automation has on your business.
In the High Performance Marketing Plan, you’ll learn:
- The marketer’s opportunity at each stage of the buyer’s journey
- The four tenets of effective campaign themes
- How to map your content to the customer lifecycle stages
- Key components to a successful marketing automation deployment and strategy
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