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The Benefits of Webinars for B2C Marketers

If You’re Not Using Webinars, You’re Losing Money

Overview

B2C marketers are video junkies – at least in their marketing habits – engaging customers with videos 71% more frequently than with webinars. Which is a shame because webinars offer B2C marketers a lot of upside that can enhance – even bolster – their other marketing tactics. Even YouTube.

In this eBook, you’ll learn to:

the-benefits-of-webinars

  • Use Inbound Marketing to get new customers
  • Lay the groundwork for an inbound marketing campaign
  • Create a content plan and choose distribution channels
  • Calculate the ROI of your campaigns

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See Act-On’s marketing automation platform in action.

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