Many times the social media team is siloed, outsourced, or even non-existent. If this is how your marketing team operates today, then you may not be taking full advantage of what social media marketing can do. And like all marketing channels, it is most effective when integrated into a larger cross-channel marketing plan.
This eBook will give you five things you can do right now to integrate social media marketing for your marketing strategy.
In this eBook we’ll cover:
- Effective cross-channel promotion
- Meeting your audience where they want to be
- Using technology to amplify social messages
