Capture Data and Generate Leads
Web forms are essentially a handshake between you and a prospect; the latter provides contact information in exchange for something of value – perhaps registering for a webinar, downloading premium content, or taking advantage of a limited-time offer.
In digital marketing, web forms are essential for initiating engagement with prospects and customers. With Act-On, you can create professional-looking forms in minutes, and with minimal clicks.
Whether your forms are one-time, stand-alone, or part of a comprehensive campaign, Act-On makes it easy. Smart Content Blocks let you create data fields in forms, such as:
- Radio boxes or check boxes
- Password confirmation and other value confirmation fields
- Hidden fields
- Captcha fields
- …and much more
Build up a profile of your leads over time and increase your form conversion rates. Act-On’s progressive profiling serves different form fields to your contacts based on what you already know about them. It’s done through dynamic forms that present questions incrementally over time, based on the data you have on file and the person’s past actions.
By asking questions slowly and progressively, leads aren’t turned off by the amount of information they’re asked to provide, so they stay engaged with your content longer.
Act-On automatically collects each contact’s online activity like web page views, email clicks, and event registrations. Data submitted via forms will also be included in the individual contact profiles in your marketing and CRM databases, so that all teams get the same complete view of the contact’s engagement.
Ready to learn how Act-On can take your marketing to the next level?
Marketing Best Practice Resources
Want to become a marketing superstar? Stay up to date with the latest trends and best practices with our free learning resources.