PORTLAND, OR – May 31, 2018 – Act-On Software, the leading provider of adaptive marketing automationTM for mid-market enterprises, today announced the company’s strong growth and accelerating business momentum. Act-On increased the size of its average new customer sale 24 percent quarter over quarter, with many new growing enterprise customers in Q1 2018 including Konecranes, Hitachi High Tech Analytical Science, Black Knight, and Polaris Pacific. These customers join Act-On’s existing customer base of over 4,000 organizations like the PGA of America, Avery Dennison, and 23andMe.
“In Q1, we made many important business updates and necessary changes to ensure profitable and sustainable growth while significantly increasing our investment in technology innovation and world class support. We are on target in executing to our transition plan, becoming cash flow positive and hiring much of the talent that will see Act-On through to long-term viability,” said Kate Johnson, Act-On CEO.
Team and Headquarters Expansion
To accommodate the rapid growth of its world class customer success, product, engineering, and sales teams, Act-On continues to expand its Portland headquarters with the opening of a second Portland office at The Director Building. Leveraging Portland’s pool of high-technology talent, Act-On has hired over 70 new employees year-to-date, including proven tech industry leaders: Nina Church-Adams, who was recently named one of 20 Business Leaders to Watch by SLMA, as SVP Marketing; Phil Sims as CTO; Chris Masino as CRO; and Kevin Williams as SVP of Customer Success. In addition to expanding Act-On’s footprint in Portland, the new office space supports Act-On’s product development growth to translate its adaptive marketing vision to a market-ready platform for the next generation of marketing automation.
Marketers Drive Business Value with Act-On
Act-On continues to expand its customer base with a growing presence in the mid-market. Enterprises like the PGA of America and Physician’s Insurance are drastically decreasing time spent on campaign execution and management, are reaching more people more effectively and increasing loyalty rates. These are just two of the hundreds of new customers who actively chose Act-On over the competition in head-to-head evaluations over the past year. (See today’s companion announcement on why mid-market enterprises are choosing Act-On.)
Poised for Long-Term Success
Act-On’s positive trajectory is a building trend as over the past two years the company has doubled its average customer lifetime value while growing its install base 30 percent. With a 152 percent growth rate over the past three years, Deloitte ranked Act-On among the Fastest Growing Technology companies in North America in December. As Johnson notes, “Building on our strong growth, Act-On is laser focused on investing in technology innovation and our Portland headquarters to take advantage of a clear window of opportunity in the marketplace. Marketers have reached a pivotal point where they need more than just automation and we have the expertise and resources in place to deliver on a vision that will allow marketers to anticipate prospect behaviors, automate marketing processes and accelerate their time to revenue.”
About Act-On Software
Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. For more information, visit Act-On Software.