Ep. 23 | The Benefits of Integrating Marketing Automation with your CRM
In this episode of the Rethink Podcast, we chat with Jesse Heller about the benefits of integrating marketing automation with your CRM.
Jesse is the Director of Marketing at Faye Business Systems Group, which is also an Act-On partner. He and I tackle one of the more popular questions we get asked by many mid-sized B2B companies.
Heller explains that integrating your CRM with marketing automation is more than just marketing speak. As he says, “it is like Thor’s hammer.”
One benefit from integration is that you’re going to get better leads for your company. This is because your marketing automation platform is able to track and score your prospect’s engagement with your company. As that prospect becomes more engaged – they’ve downloaded an eBook and then attended a webinar – their lead score increases.
This information is seamlessly passed to your CRM, where your sales team can quickly prioritize what prospects they should be contacting. And since your marketing automation platform also passes along what that engagement was – that the prospect was interested in your quality assurance program if you’re a manufacturer – the sales person can have more informed, helpful conversation rather than just be fishing for a sale.
And for those leads not quite ready to talk with a sales person, your marketing automation can nurture them along whatever stage in the buying journey your prospect is at.
Listen to the show to hear him explain the benefits of integrating marketing automation with your CRM such as:
- Empowers our sales team with visibility into everything marketing does
- Website visitor alerts
- List segmentation
- Building regional campaigns
- Hot prospects dashboards for our CRM shared throughout the sales org
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.
Learn more about Act-On’s CRM integrations