Google AdWords

Company Overview

AdWords, Google's online advertising program, lets you reach new customers and grow your business. Choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad. There's no minimum spending commitment. You can pause or stop anytime.

Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies. The corporation has been estimated to run more than one million servers in data centers around the world and to process over one billion search requests and about 24 petabytes of user-generated data each day.

Features

  • Shows how PPC campaigns are performing.
  • Shows which search terms buyers use to find you.

Act-On Integration

Act-On integrates with your Google AdWords account to show you:

  • How your PPC campaigns are performing
  • Which search terms buyers use to find you

This marketing-enriched view of your PPC campaigns provides you with a holistic view of your paid search programs. You’ll see impressions and clicks, right on through to the actual leads that you get when someone searches on one of your keywords or clicks one of your paid ads.

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