The Business Case for Marketing Automation

Marketing automation helps businesses grow. With capabilities that span inbound and outbound marketing, CRM integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more-qualified) leads, and increased revenues.To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case.

This eBook will give you the information you need to get the C-suite on-board, including:What marketing automation is and why it’s valuable to businesses20 use cases for how companies use automation technology3 top reasons why businesses should invest in marketing automation5 specific marketing and sales challenges, and how marketing automation helps solve themHow to make the case to key members of your management teamCompelling facts and stats to help you add the “wow” factor

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