Fast Facts

Did You Know?

67% of B2B marketers using lead nurturing see at least a 10% increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (DemandGen, Oct 2014)

85% of marketers cite email as the most effective lead-generation tactic. In fact, email has been found to be nearly 40 times more effective for customer acquisition than Facebook and Twitter combined. (B2B Technology Marketing Community, Sept 2013 | McKinsey & Company, Jan 2014)

B2B companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. (Top Rank Marketing, Jan 2013)

This datasheet includes a collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, email, social media, and more.