Search History & Segmentation:

Your Buyer Is Speaking;
Are You Listening?

Just looking, or ready to buy? You'll know

The words people choose for search tell you what they care about and what they want. The language they use also tells you where they are in their buyer’s journey

Use this information to guide marketing in the creation of campaigns, and to guide sales in the timing and talk tracks for reaching out.
Search History in User Profile
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Search history fills out the buyer's profile

As buyers engage, their search history becomes part of their individual profile. Over time, you know the search terms language they use, and what they do when search brings them to your site. It could be downloading a white paper, reading your pricing page, or registering for a webinar. You’ll also know which emails they respond to. Sales will know just what to say when they reach out.
Search History and Search Based Segmentation

Use search-based segments to nurture

Relevance is the very heart and soul of search. Your buyer’s language reveals their stage in the buying cycle, and you can use this to respond with relevance.

For those searching on general terms, awareness is the goal. Nurture them with white papers and other basic materials. The people using long tail keywords are much further along. Tell them why your solution is the best or alert them to a deal – don’t bore them with beginner's materials. Segment leads by their search terms so you can meet them where they are, and make it feel personal.
Search History and Search Based Segmentation
Google AdWords

Google AdWords

Maximize your leads and revenue within your given ad budget.

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SEO

SEO

Optimize landing pages, web pages, blogs and more for search engines to boost your page rank and get found more often, by the most appropriate searchers.

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Blog Integration

Blog Integration

Help your blog team optimize for the target keywords defined in your game plan.

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History & Segmentation

History & Segmentation

Create lists targeting people who searched for certain keywords.

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1 http://www.census.gov/compendia/statab/cats/information_communications/internet_publishing_and_broadcasting_and_internet_usage.html