Pricing should be simple. Ours is.

Act-On Marketing Automation Platform

The Act-On Platform provides you with key functionality for inbound, outbound and advanced marketing automation capabilities. These include the following:

Email creation & delivery
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Social media campaign creation and management
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Webinar & event communications and management
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Website visitor tracking
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Advanced SEO for websites
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SEO for marketing content
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Integration of SEO with blogs & CMS
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Google Adwords integration
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Lead management
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Lead scoring and nurturing
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Out-of-box CRM integration
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Reports
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See Pricing In:  $ | | £

Active Contacts
Monthly Contract
Annual Contract
1,000
$600/month
$500/month
2,500
$700/month
$630/month
5,000
$900/month
$810/month
10,000
$1,200/month
$1,080/month
25,000
$1,500/month
$1,350/month
50,000
$1,900/month
$1,710/month
100,000
$2,400/month
$2,160/month
250,000
$3,600/month
$3,240/month
500,000
$5,100/month
$4,590/month
1,000,000
$6,800/month
$6,120/month
> 1,000,000
Custom
Custom
All active contact tiers above include 500 keywords and 1,000 pages for SEO
All active contact tiers include 3 marketing user and 5 sales user licenses
Setup, implementation and training fees range from $399 to $2,499
For additional tiers and custom packages, contact us.

Act-On API

Act-On API’s enable integrations to the Act-On platform for commercial use.  You need the API to build and deploy a custom integration to Act-On or deploy a custom application built by a 3rd party.

Want to know more about the Act-On API?
Act-On API
Subscription Fee
$200/month
Initial Set-Up Fee
$1,000

What is active contact pricing?

“Active contacts” are the unique email addresses you send to in one month. With Act-On’s month-to-month subscription model and active contact pricing, you pay for what you send – not for the number of contacts in your database. And they’re counted only once, no matter how many times you mail to them in that month.

Our pricing model is determined by three important factors

Value

Our pricing model is designed to give you all the capabilities of each product as well as dedicated customer support (that doesn't run out in 90 days) at each price point. All tiers include three marketing and five sales users at the given price point.

Simplicity

You pay only for the capacity you need. For the core platform, pricing is based on the number of Active Contacts you market to on a monthly basis. You can still load your entire marketing database into Act-On; you just don't get penalized for it. For Act-On Inbound, it's the number of pages on your site and the number of keywords you manage.

Flexibility

You can choose a month-to-month subscription — no long-term contract necessary. We like to say, We earn your business every month.