The Act-On Platform provides you with key functionality for inbound, outbound and advanced marketing automation capabilities. These include the following:
Act-On API’s enable integrations to the Act-On platform for commercial use. You need the API to build and deploy a custom integration to Act-On or deploy a custom application built by a 3rd party.
“Active contacts” are the unique email addresses you send to in one month. With Act-On’s month-to-month subscription model and active contact pricing, you pay for what you send – not for the number of contacts in your database. And they’re counted only once, no matter how many times you mail to them in that month.
Our pricing model is designed to give you all the capabilities of each product as well as dedicated customer support (that doesn't run out in 90 days) at each price point. All tiers include three marketing and five sales users at the given price point.
You pay only for the capacity you need. For the core platform, pricing is based on the number of Active Contacts you market to on a monthly basis. You can still load your entire marketing database into Act-On; you just don't get penalized for it. For Act-On Inbound, it's the number of pages on your site and the number of keywords you manage.
You can choose a month-to-month subscription — no long-term contract necessary. We like to say, We earn your business every month.