Dynamic content

More than ever, your prospects and customers expect targeted, relevant communications.

The benefits are powerful

Stronger customer and prospect relationships
Higher email open rates and click-through rates
Increased sales and ROI

The challenge is to deliver personalized email communications to your customer base while maximizing your valuable time. Using dynamic content can help.

Save time with dynamic content

You can set up an Act-On email campaign with dynamic content so that some components, such as images or text (your offer, for example) change with a factor associated with the lead (title, for example). This lets you send one mail that's automatically, dynamically customized to varying segments.

Save time with templates

You can save any campaign you create with dynamic content as a template, making it even faster to create the next campaign.

Here's an example of dynamic content. This is the same email message, sent to two different segments.

Heidi and John have different titles
Heidi and John will get different messages; each set of messages is targeted to appeal to the respective titles

Save time with reporting

See at a glance how the campaign performed overall, before breaking results down by segments.

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