You can set up an Act-On email campaign with dynamic content so that some components, such as
images or text (your offer, for example) change with a factor associated with the lead (title, for example).
This lets you send one mail that's automatically, dynamically customized to varying segments.
Save time with templates
You can save any campaign you create with dynamic content as a template, making it even faster to create the next campaign.
Here's an example of dynamic content. This is the same email message, sent to two different segments.
Heidi and John have different titles
Heidi and John will get different messages; each set of messages is targeted to appeal to the respective titles
Save time with reporting
See at a glance how the campaign performed overall, before breaking results down by segments.
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