Why Act-On?

Benefits of Effective Marketing Automation

Why Marketing Automation Is Important

Marketers wanting to move at the speed of today’s customers need a Marketing Lead Management solution that adapts to the infinite number of buyer journeys made possible by today’s digital technology.

Act-On cuts through the digital noise and delivers personalized marketing efforts at scale – positioning marketers to realize their growth potential and experience proven success.

Full Life Cycle Marketing Approach

Now we’re getting more leads, and we’re able to nurture those leads and shorten the sales cycle.

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Active Contact Pricing

Why pay for contacts you aren’t interacting with? Act-On delivers pricing focused on driving value for you, which is when you engage with your contacts.

We’re no longer paying for our entire database, just what we use. Now we don’t have to worry about the size of our database, and we can focus on other things that matter.

Ease of Use

  • Choose from a library of pre-built templates.
  • Build fully responsive emails and landing pages for any device.
  • Deliver campaigns quickly with a simple, intuitive drag-and-drop interface.
  • Recognize, replicate, and scale programs with ease.

Making the complicated simple, awesomely simple.

Our Customers Love Us

Ranked #1 in Customer Satisfaction in the 2018 Research in Action study.

Act-On’s support is exceptional, and we’ve formed loyal relationships with people throughout their company. Act-On puts our needs first and is committed to our success.


Quick Time-to-Value with Positive ROI

Delivering a feature-complete solution that provides a friction-free, intuitive journey for customers.

In the first months of our Act-On campaign, we generated almost $100K in quotable opportunities, and we completely paid off our investment with Act-On within about 1.2 months.

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We don’t believe in “vendor lock.” Act-On’s open ecosystem makes it easy for you to integrate the tools you already like to use and those you want to use in the future. We make it so you can use your marketing technology stack your way.

Act-On’s capabilities and its integration with our systems – especially PowerBI and MS Dynamics – make it the most cost-effective marketing automation software available.


Success Stories

Act-On is built for marketers looking to architect a successful strategy for growth and enables better marketing and sales alignment.

Act-On has become as crucial to our marketing and sales effort as phone and basic email. It’s central to the way the company runs. It’s unthinkable to imagine going back.

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Analyst Acclaim

Top analysts covering the Marketing Lead Management segment – like Research in Action, Gartner, and Forrester Research – recognize Act-On as a top performer in Marketing Lead Management.  

See How We Stack Up to the Competition