Lead Generation and Management for SMB Sales & Marketing

Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics. Includes findings and recommendations that are most pertinent to marketers and sales directors of small- and mid-size business (SMB).

Marketers are clear about the efforts and challenges required to improve their lead generation processes and successes. No. 1 is having more and better content that demonstrates their company’s expertise. This is followed by a stronger website, as well as better segmenting, scoring, and qualification.

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