CEO Perspective: 5 Ways Marketing Automation Can Optimize and Grow Your Business

Is marketing automation worth the investment? Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through metrics and measurement.

Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform. That’s no surprise. The benefits of marketing automation solutions are now well established...As a CEO, you have to be asking yourself – What’s the urgency around marketing automation? Is it worth the investment?

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