3 Demand Generation Myths Debunked

The future of demand creation is already here, but are you benefiting from it?

Organizations must challenge myths that exist about what it takes to deliver effective demand creation in times of intense technology innovation and increasingly challenging buyer expectations. Old assumptions about where demand creation stands on the journey to best-in-class no longer apply – it’s time to broaden the scope of demand creation.

Watch this on-demand webinar as SiriusDecisions analyst Jonathan Tam and Act-On Product Marketing manager Cheri MacFarlane debunk 3 common demand generation myths. In this session, we’ll share the data and proof points that demand leaders need to challenge key myths in today's environment.