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Marketing Automation Courses

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Live. Interactive. Individualized.

Act-On University offers a uniquely engaging learning experience that breaks down the barriers to achieving marketing automation success, by providing customers with unlimited access to live and interactive courses for onboarding, product training and best practices. Our training resources are designed to make you a modern marketing maverick, skilled and ready to build your brand, drive demand, and expand customer relationships.

Instructor-Led Training

Engage directly with Act-On marketing experts in live training sessions, including New User Boot Camp and personalized private training

On-Demand Courses

Learn product techniques and strategies at your own pace with our online learning modules, through either our Certification program or our wide array of free courses

Flexible Options

You can also learn and share marketing automation best practices in our University Knowledge Base and Customer Community

Marketing Automation Training

Act-On University’s curriculum is designed to meet the specific needs of your marketing role and learning style, enabling you to grow your marketing automation skills from newbie to expert, and even become a fully certified Act-On guru, if that’s your wish. We offer several different curriculum tracks and for those who prefer more self-paced learning, our Knowledge Base is stacked with articles, user guides, and on-demand videos that’ll walk you through all the steps you need to make marketing magic!

Your marketing automation education begins with



After purchasing Act-On, our Fast-Track Onboarding program will walk you through account setup and help you get familiar with core features and use cases. You will work with an Onboarding Coach to get a customized path to marketing automation success. For the most immersive Onboarding experience, you also have the option to attend our New User Boot Camp (virtually or in person), Marketing Automation Masters Workshop, and Certification training.


Become a Marketing Automation guru in your specific marketing role

Once you’re up and running, continue to grow your skills by taking beginner, intermediate and advanced level courses aligned to role-based learning tracks. Upon completion of your selected and assigned learning path(s), you’ll be awarded Certificates of Completion and badges that you can proudly display in your office and on your professional social media accounts!

Marketing Automation Master
Marketing Automation Master
Email Magician
Email Magician
Content Genius
Content Genius
Data & List Champion
Data & List Champion
Forms Guru
Inbound Whiz
Inbound Whiz
Social Superstar
Social Superstar
Automation Phenom

Brand Marketer Curriculum
Communications, social, and event marketing

Focused on communicating your brand’s voice and positioning?  This program is just for you! We’ll help you build an inbound strategy, better connect with influencers, leverage social media, deploy marketing content, and increase website traffic

Demand Marketer Curriculum
Demand generation, marketing campaigns and programs

Generating leads is both science and art.  Create forms, generate nurture programs and adaptive segments to more quickly transition your prospects into the most qualified leads your sales team has ever seen!

Expand Marketer Curriculum
Customer marketing

Marketing doesn’t stop after the sale. With Act-On, you can develop a deeper understanding of your customer base, automate communications, learn  cross-sell and upsell activities, and enable brand advocates, thus increasing customer lifetime value.

Do-It-All Marketer Curriculum
You wear a lot of hats!

Sometimes you need to do it all – Brand, Demand and Expand.  Don’t worry, we have a learning track just for you! We’ll do a deep dive into creating and implementing marketing campaigns and programs, but also hit key aspects of inbound marketing, social marketing and account based marketing.

Expert Marketing Automation Certifications


Ready to really set yourself apart as an Act-On Expert in brand marketing, demand generation, expand marketing, or all three?  Go through a mix of instructor-led courses and self-paced courses to deepen your knowledge of Act-On, and then complete assigned tasks, projects, and assessments.  Start with the Foundations track by getting familiar with core features, how to use them in every stage of the buyer’s journey, inbound marketing concepts, and deliverability.  Once you’ve completed our Foundations track, extend your marketing automation knowledge and professional development in the Masters track.

Premium options


New User Bootcamp


Act-On Certifications


On-site instructor-led courses