The Crowd has Spoken.

Modern marketers choose Act-On as a stand-out leader in marketing automation!


G2 Crowd’s Summer 2015 Grid℠ for Marketing Automation is out, and Act-On has hit the leaders quadrant for the third year running.

The clincher? According to the report, Act-On customers achieved positive ROI on their marketing automation investment faster than those who purchased from other top-5 Grid℠ leaders.

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How does Act-On rank against the top 5 leaders in the G2 Crowd Marketing Automation Grid℠?

  • Our customers have the shortest average payback period (Average of 9 months to reach positive ROI)
  • We’re #2 in overall customer satisfaction
  • We’re #1 in CRM Lead Integration
  • We’re #1 in Integration APIs
  • Our customers are up and running the fastest (Average time to go live of 1 month)
  • We’re #1 in Data Import and Export
  • We’re #1 in Ease of Doing Business
  • We’re #1 in Internationalization

“Act-On has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 93% of users rated it 4 or 5 stars and 94% of users believe Act-On is headed in the right direction.”

-G2 Crowd, Grid℠ for Marketing Automation, Summer 2015

“Simply put, the average user was ecstatic with the [Act-On] platform and claimed it outperformed their expectations for a marketing automation system.”

-G2 Crowd, Grid℠ for Marketing Automation, Summer 2015

Fast deployment, speedy ROI

Act-On customers lead the pack in both average time to go live and average time to see positive return on their marketing automation investment. It’s no wonder they’re happy they chose Act-On.

Our customers range from small startups to large enterprise teams. They use Act-On in many different ways to realize their marketing objectives, and we’re dedicated to the success of every one.

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A future-proof marketing automation platform

We work hard to ensure that our customers have access to an open marketing technology ecosystem ‒ one that facilitates seamless integration with other crucial tools like CRM and content management systems.

Among those in the leader’s quadrant in the G2 Crowd Grid for Marketing Automation, Act-On ranked #1 in CRM Lead Integration, #1 in Integration APIs, and #1 in Data Import and Export.

Why does it matter? Marketing technology will continue to evolve, and the tool you can’t live without next year may not have been invented yet. We’ve built a marketing automation platform that gives you the flexibility to customize your marketing technology stack as things change.


See our award-winning marketing automation platform in action.