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Video Success Story - PGA of America

Act-On Success Story

“With Act-On, we’re selling tickets hand over fist. We can reach the right people at the right time.”

Kevin Scott

Senior Director Technology

Overview

The PGA of America serves more than a million fans, but struggled to deeply connect with them. The organization had difficulty segmenting their audience, and implementing and analyzing their campaigns was time-consuming.

Act-On and its seamless integration with Microsoft Dynamics and PowerBI changed all that. Now the PGA runs campaigns 3x faster and can easily analyze and optimize their efforts. And their PGA Championship campaign had phenomenal success engaging fans, including:

  • 75% email open rates.
  • 70% conversion rates.
  • Record breaking ticket sales 10 months before the event.

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About PGA of America

Founded in 1916, The PGA of America is the largest working sports organization in the world, comprised of more than 28,000 dedicated men and women promoting the game of golf to everyone, everywhere. The organization serves more than a million fans, and produces two of the sport’s most prestigious tournaments – the PGA Championship and the Ryder Cup.
PGA of America