Act-On Empowers the Marketing Guys to Realize Their Marketing Goals

Industry: Marketing Agency
Highlights:
  • Improved open rates and conversion rates from year-to-year thanks to improved segmentation and personalization
  • Able to efficiently launch effective and targeted marketing efforts while continuing to allocate maximum resources toward assisting their customers
  • Assisted over 75 companies in successfully implementing and leveraging the platform

The Challenge

Marketing Guys is a marketing agency focused on helping companies improve their digital marketing and demand generation efforts. The agency helps its customers achieve measurable results and meet their business and marketing goals by assisting them with their strategy and helping them implement tools and activities — such as marketing automation, chatbots, social media, and paid campaigns.

In particular, the Marketing Guys are experts in the marketing technology space. They assist their clients in selecting the right MarTech stack to meet their business goals, work with them to create a strategy for sustained success, and meet with them on a regular basis to make sure they stay on track. 

This commitment to providing customers with the best marketing technology has resulted in the Marketing Guys becoming very well acquainted with marketing automation. Their team knows the ins and outs of creating campaigns, content, automated programs, and segmentation, and they help their customers fully leverage and reap the rewards of their investment. 

Janet Nawjin is a Marketing Technology Consultant at Marketing Guys and is in charge of coordinating marketing efforts for the agency. She notes that, despite having a team of digital marketing and demand generation experts, one of the greatest challenges for Marketing Guys is putting the marketing needs of customers first while also finding the time and resources to build their brand and grow their marketing. 

“One of our ambitions is to grow our company and increase the number of clients we serve. To do that, it’s really important that we have the right tools to help us effectively and efficiently target these prospects.”

This desire to grow their business while dedicating maximum time and resources to their customers motivated Marketing Guys to identify the right tool to help them practice what they preach. 

The Solution

The Marketing Guys had a very thorough knowledge of the marketing automation landscape when they embarked on the search for a platform that would enable them to scale their marketing. They selected Act-On due to the platform’s ease of use and strong capabilities. 

For the past two years, Janet has been in charge of collaborating with the Marketing Guys CEO to leverage Act-On to coordinate the agency’s marketing efforts. Despite her experience using a variety of marketing automation platforms, she is quick to laud Act-On’s features and how they enable the platform to stand out from other marketing automation options on the market. 

“I’ve worked with Hubspot and Marketo, and I have colleagues who have worked with Eloqua and Pardot. So, I think my colleagues and I have a really good view of the marketing automation tools that are out there and still choose to work with Act-On because it’s so user-friendly and helps you get the results you want.” 

“I’ve worked with Hubspot and Marketo, and I have colleagues who have worked with Eloqua and Pardot. So, I think my colleagues and I have a really good view of the marketing automation tools that are out there and still choose to work with Act-On because it’s so user-friendly and helps you get the results you want.”

JANET NAWJIN
Marketing Technology Consultant

Elias Crum, owner of Marketing Guys, notes that Act-On has empowered the agency to focus their time and resources on those marketing efforts that are guaranteed to generate great results for the organization. Act-On not only enables them to easily and quickly scale their marketing efforts but also provides the company with valuable data collection they can leverage to get to know their audience and optimize their marketing efforts. 

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients.  We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the marketing activities that have the biggest impact.”

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients.  We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the marketing activities that have the biggest impact.”

ELIAS CRUM
Owner and CEO

The Result

Implementing Act-On for their own marketing efforts has helped Marketing Guys serve as an example to their clients of how the right platform and a solid marketing automation strategy can help a business achieve great results. The platform is empowering them to transform their own marketing strategy and helping them grow their customer base to assist countless companies to do the same. 

Janet says Marketing Guys is using Act-On to execute all their marketing efforts and take control of the entire customer journey. 

“Act-On really is the base of all our marketing activities because we use it to do everything from launching our monthly newsletter, create forms to embed on our website, score and segment leads, and transfer qualified opportunities to sales. We’ve also used the platform to create multiple automated programs to nurture our leads. So, it’s helping us engage our prospects throughout the entire buyer journey.”

Act-On is not only empowering Marketing Guys to launch their marketing efforts but also track their results to further optimize their marketing for even better engagement and conversions. “This year, we’ve been really strict about segmenting our contacts and entering them into targeted nurturing campaigns, and we’ve seen our click rates and conversion rates drastically increase,” says Janet. 

Janet also mentions that the platform’s ease of use is enabling Marketing Guys to save time and focus their efforts on what matters most — developing and refining a robust marketing strategy. “The great thing about Act-On is that the hardest task for us now is figuring out what we want to achieve and how we want our assets to look. Once we have that in place, it’s really easy to implement everything we need within Act-On because it’s just that easy to use. “

Marketing Guys believes in Act-On so much that they serve as one of our partners in EMEA, where they’ve helped over 75 companies implement the platform using our unique Marketing Network. They’ve also provided strategic support by assisting companies with marketing/sales alignment, email delivery reputation management, campaign development, customer lifecycle management, and more. 

The Marketing Guys agency has already accomplished so much with the Act-On platform, and we’re looking forward to helping them continue to leverage it to grow their own marketing and also help their clients achieve their business goals. 

Marketing Guys

The Marketing Guys and Gals are passionate about helping customers launch successful online marketing efforts by working with them to set the right goals, interpret their data, and  select the right technology to help them achieve amazing results and conversions.