Act-On helps Bisco cut costs while Boosting Revenue

Bisco industries is a premier distributor of Electronic Components and Fasteners used for production in Aerospace, Communication, Computer, Fabrication, Industrial Equipment, Instrumentation, Marine and Military Industries. 

Nucleus Research honored bisco’s success with a 2017 ROI Award, and detailed the company’s phenomenal success is their Act-On bisco Industries Case Study.

Adam Wong

Director of Marketing

Challenge

The standard email platform Insurance Agency Marketing Services (IAMS) was using to market webinar and newsletter programs to its core audience was yielding poor results. Low response rates consistently delivered a handful of webinar registrants at best. But without a full-featured marketing solution to address deficiencies and revamp under-performing creative, boosting results had proven to be a challenge for the company.

Brought in specifically to advance the company’s promotional efforts and accelerate funnel building, Director of Digital Media Matt Neal quickly realized that the current marketing technology was incapable of running the campaigns the company needed to impact recruitment, drive new prospects and achieve long-term revenue objectives.

Adam Wong

Director of Marketing