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Allegis Taps into the Power of Tour de Force’s Integration with Act-On

Industry: Manufacturing/Distribution
Highlights:
  • Better marketing/sales alignment
  • Improved email marketing efforts, achieving open rates of 15-20% and almost completely eliminating spam complaints
  • Increased efficiency and effectiveness of marketing efforts

The Challenge

For any business, dealing with multiple disparate systems can be a challenge. This rang true for Allegis in their quest to deliver more personalized marketing intended to drive customer engagement.

With the goal of sending high-quality marketing emails to the right audience, Allegis’ marketing team found themselves spending countless hours manually segmenting lists, which prevented them from focusing on more important marketing initiatives. In addition, Allegis lacked a centralized location where they could easily store and access all their data, which made it difficult for their marketing team to easily communicate with sales about prospect activity and follow-up timelines.

These challenges inspired Allegis to establish an automated system and a centralized home for marketing data. The company knew they needed the right marketing automation platform that would easily integrate with their CRM, Tour de Force, if they wanted to see results.

The Solution

Meeting an Act-On representative at the annual Tour de Force Connections Conference motivated Allegis to replace Constant Contact with a marketing automation solution that integrated with Tour de Force. Act-On not only allows Allegis to store all their information in one place, but it also saves the company’s marketing team time and equips them with the necessary tools to deliver more personalized communication.

Currently, their marketing team uses Act-On to streamline their list segmentation process and weed out duplicates and opt-outs to ensure their emails only go to people who want them. Digital Marketing Manager Amanda Woolf notes that the seamless integration built by a close partnership between Act-On and Tour de Force allows the team at Allegis to save hours of cumulative time each week.

“Act-On combined with Tour de Force saves us 4-5 hours per week. In the past, I would have to manually export and ensure my lists were clean, and using Act-On makes that process so much easier. It’s a huge benefit to have the two talking.”

In addition, Act-On’s integration with Tour de Force provides Allegis’ marketing and sales teams the visibility they need to close more deals. Thanks to having all relevant data in a familiar and centralized system, the sales team is able to easily check-in on their prospects to see who has raised their hand and expressed interest in a specific product. This information empowers Allegis’ sales team to have more meaningful conversations that lead to better results.

“Constant Contact didn’t really do anything but send emails. Act-On is more of an in-depth marketing tool. It enables us to know more about our customers and let sales know if somebody is active. It’s important for our sales team to know if their contact opened and engaged with an email they were sent. Act-On gives us the ability to show them that data.”

AmandaWoolf

AMANDA WOOLF

Digital Marketing Manager

The Result

Allegis could not be happier with their decision to replace Constant Contact with Act-On. Amanda notes that this switch has given her team access to the robust marketing tools they need to elevate their marketing and improve overall marketing/sales alignment.

“Constant Contact didn’t really do anything but send emails. Act-On is more of an in-depth marketing tool. It enables us to know more about our customers and let sales know if somebody is active. It’s important for our sales team to know if their contact opened and engaged with an email they were sent. Act-On gives our marketing team the ability to show them that data.”

With Act-On, Allegis is able to easily segment their contacts and improve personalization by delivering the right message to the right customers. This capability has enabled Allegis to enhance the effectiveness of their marketing emails, achieving open rates of 15-20% and almost completely eliminating spam complaints.

In addition, thanks to Act-On’s seamless integration with Tour de Force, Allegis has also seen an improvement in marketing/sales alignment. “I have seen a faster response from the sales team. We can meet somebody at a tradeshow or receive a call, and with Act-On, all of their contact information is easily transferred into Tour de Force,” said Amanda.

Allegis is an example of how the right CRM and marketing automation combination can empower companies to maximize their marketing efforts. Between compiling contact lists, tracking prospect activity, and sharing data reports, the integration between Tour de Force and Act-On enables Allegis to operate as one cohesive group to save time and drive sales.

Allegis

Allegis Corporation is a leading international supplier of latches, handles, hinges, and related products. Allegis has been in operation since 1969.

Tour de Force

Since 2001, Tour de Force has evolved and grown based on the input of hundreds of distributors. Today, it is a robust software solution that drives an organization to be more efficient and more effective by providing a wide range of tools in customer relationship management, business intelligence, and sales force automation. As the product has evolved, so has the Tour de Force user base, which now consists of distributors, manufacturers, construction companies, furniture dealers, and other various B2B industries.