Act-On Professional Services
DELIVERABILITY & REPUTATION GUIDANCE
Your Sending Reputation Affects Your Deliverability
“Deliverability” is the term used to discuss the percentage of emails that actually make it into the inboxes of your intended recipients. Since up to 80% of email delivery problems are directly attributable to a poor reputation, your email sending reputation is critical to email marketing success.
Deliverability you can count on
Make sure your emails arrive in the inbox and your sender reputation stays pristine with Act-On’s expert email deliverability services. From a one-time consultation to ongoing management, we can provide the services you need to drive consistent, reliable email deliverability rates.
Digital Reputation Audit
A thorough reputation audit will identify all external issues that are – or could be – affecting your ability to get to the email inbox of your recipients. As part of the service, our experts will proactively audit key reputation factors, including:
INDUSTRY REPUTATION SCORES
INTERNAL MAILING PRACTICES
DATA MANAGEMENT PRACTICES
With a dedicated IP, you send from your own IP address that is not influenced by other companies. If you send email at least once per week, maintain consistent mail volumes and want to control your own sender reputation, a dedicated IP may be right for you. We will provision and implement the IP and customize a volume ramp plan (sending cadence and volume).
Enhanced Delivery Support
Keep your deliverability rates at the highest possible level. Our experts will proactively monitor business practices and email processes, spot potential issues, and solve problems should they arise. With enhanced delivery support, you get proactive management with monthly meetings, monitoring and regular reporting.
Act-On will scrub your email list for spam traps, role-based addresses, duplicate email, monitoring seeds, non-deliverable domains, invalid TLDs, known threats, and managed anti-spam network domains. Then, we will provide a full report with a consultant to review results.
Act-On will actively verify email addresses to determine if an account is valid and deliverable at the moment it is queried. We will provide a file with your results, including identification of unverifiable email addresses for you to remove from your mailing list.
Best Practices Workshops
Whether you attend virtually or have us visit your workplace, Act-On’s in-depth best practices workshops provide you advanced knowledge, tools, and tips to combat any and all known barriers to the email inbox. We’ll tailor your workshop to your specific needs and business requirements.