Email & Reputation
Your Sending Reputation Affects Your Deliverability
“Deliverability” is the term used to discuss the percentage of emails that actually make it into the inboxes of your intended recipients. Since up to 80% of email delivery problems are directly attributable to a poor reputation, your email sending reputation is critical to email marketing success.
Think of your sending reputation like an online credit score. If it’s stellar, the Internet service providers who guard the email gates are more likely to let you in. If it’s damaged, they may prevent your emails from being delivered at all. Ensuring that you follow email deliverability best practices will get more of your emails into the inbox.
The most critical deliverability factors rest with you
From email design to business practices to data management, the marketer has direct control over most of the critical components of deliverability. Your choices and actions will determine how successful your sending practices are. For most companies, email drives a significant portion of revenue and has the best return on investment of all channels; you can’t afford to risk the good sending reputation that makes successful email marketing possible.
Help when you need it
If your company doesn’t have the staff, time, or expertise to manage your sender reputation and resolve sending issues, consider engaging Act-On’s Deliverability Insight team of experts. From a one-time consultation to ongoing management, we can provide the services you need – to get the deliverability you want.
Reputation and Deliverability Services
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