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Act-On Professional Services
STRATEGY & PROGRAM MANAGEMENT
Strategic consulting and tactical execution to meet your marketing needs
Our team is ready to help you plan and execute your next marketing initiative, whether you need help creating a strategic marketing plan, advice for planning campaigns, tips for developing a successful content strategy, or an extra set of hands to help you manage leads and improve demand generation.
Custom Strategy Workshop
As an Act-On user’s skill set develops, often so does their desire to maximize the functionality of the platform. The Custom Strategy Workshop provides direction and training for Act-On customers who want to maximize functionality and value from the program. Invite up to 25 team members to participate in the training webinar, where we’ll provide insight and education on how to leverage specific tactics to accomplish your marketing automation goals.
Marketing Content Assessment & Strategy
The right content is critical to guide your prospects through their buying journey. We will provide an assessment and review of your marketing content and build a content marketing strategy. We will review content assets such as white papers, case studies, infographics, datasheets, articles, etc.
Marketing Automation Programs Strategies
We will work closely with you to understand your business, target markets, buyer profiles, goals and content needs and help you develop a foundational marketing automation plan. We will make recommendations and map out a detailed strategy to drive success of your marketing automation programs and lead management processes. If you need more than marketing automation strategy, we can help you with a comprehensive strategic marketing plan!