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Econsultancy Research Report

The State of B2B Marketing Automation


Marketers today are faced with the challenge of effectively reaching their customers at every stage of the buyer’s journey. That’s why technology like marketing automation (MA) has a bigger role to play than ever before. But how effective is marketing automation? And for those who are finding success, what benefits are they seeing?  

Econsultancy and Act-On Software teamed up to explore the maturity of marketing automation, and to look at adoption levels and types of strategies organizations are using. Download this report to dive into the results of The State of B2B Marketing Automation.

Econsultancy Research Report

Read this report to find out:

  • How effective marketing automation truly is
  • The journey to marketing automation success
  • 5 tips for better results with B2B marketing automation


See Act-On’s marketing automation platform in action.

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