Act-On recently commissioned Econsultancy to examine the State of B2B Marketing Automation and gauge how companies use and value marketing automation. The research looked at the technology’s adoption, sophistication of use cases, and overall effectiveness across B2B companies both in North America and Europe.

What we found was that technology like marketing automation has a bigger role to play than ever before.

Check out the content below to find out how top performing companies are using marketing automation to impact their bottom line. You’ll also learn some broader industry trends and opportunities for companies who are currently using or planning to use marketing automation.

State of B2B Marketing Automation


The State of B2B Marketing Automation

5 Steps to Help You Get More From Your Martech Investments

Why read this eBook? Gain actionable insight to help you get the most mileage out of your marketing automation system with five tips to help you maximize your current or planned implementation.

Econsultancy Research Report


Econsultancy Research Report

The State of B2B Marketing Automation

  • How effective marketing automation truly is
  • The journey to marketing automation success
  • 5 tips for better results with B2B marketing automation
State of B2B Marketing Automation Infographic


New Marketing Automation Stats for 2017

The State of B2B Marketing Automation

We set off to uncover the most recent marketing stats by surveying more than 350 marketing professionals in North America and Europe to get their take on how investing in marketing automation impacts business performance.

Are you ready for Marketing Automation?


Are You Ready for Marketing Automation?

Take this assessment to see if you’re prepared for success.

Marketing automation can give your team a serious competitive advantage. Be aware, it’s important to have the right resources in place to make the most out of your marketing automation investment.