SELLING ACT-ON TO YOUR EXECUTIVE TEAM

A Checklist for Gaining Consensus from the C-Suite

Overview

If you’ve decided your company needs the Act-On marketing automation platform, the next step is building the business case to key stakeholders within your organization.

This guide is designed to walk you through how to make the case for Act-On when you present to different key stakeholders so you can get everybody on board from your sales managers to your corporate communications lead — and, of course, your CEO.

In this eBook, we help each stakeholder answer the following questions:

Selling Marketing Automation to the C-Suite

  • What’s in it for me?
  • What is required of me, my team, and my time to succeed and benefit?
  • When will I see results and what will they look like?

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