Rethink Marketing [Automation]
Take marketing automation beyond demand generation.
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
Marketing teams need to build brand equity, drive demand, and expand customer relationships.
We surveyed over 250 marketing leaders to see how marketing teams are allocating resources across brand, demand, and expand functions. Learn what top-performers have in common and how they use marketing automation to fuel engagement across the customer journey.
In this eBook, you'll learn:
- The evolving buyer’s journey and shift in marketing focus
- How marketing leaders are allocating team resources & budget
- The most important KPIs for marketing leaders
- Extending marketing automation beyond demand gen
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