Marketing Technology 101
An Executive Guide to Understanding and Applying Emerging Technologies
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes thousands of marketing technology vendors across 43 categories.
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
In this eBook, you'll learn:
- Today’s marketing technology landscape
- 4 new capabilities to extend the power of B2B marketing
- 5 keys to assessing your marketing automation platform requirements
- Building the right processes to support your marketing technology plans
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