Lead Nurturing Guide:

7 Steps Toward Setting Up Your Next Campaign

Why Lead Nurturing?

In order to convert promising leads to loyal customers, you need to develop, build, and nurture trusting relationships through consistent and personalized marketing efforts. Over time, you can guide your prospects through the various stages of the customer journey — from initial awareness to organizational advocacy — but lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques.

Download This eBook to Learn How to…

Lead Nurturing Guide: 7 Steps Toward Setting Up Your Next Campaign

  • Establish Lead Nurturing Goals
  • Create Buyer Profiles
  • Develop Effective Lead Scoring Programs
  • Segment Your Leads
  • Develop Personalized Content
  • Create Lead Nurturing Campaigns
  • Measure and Track Campaign Results
  • Test and Optimize Your Campaigns

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See Act-On’s marketing automation platform in action.

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