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Creating an Inbound Marketing Strategy

A 4-step guide to attracting and converting better leads.


Creating a winning inbound marketing strategy can attract the attention of customers and prospects, giving you the opportunity to build powerful customer relationships. There are several tools to help you do this effectively but it can be difficult to determine just where to start.

In this guide, we will walk you through 4 simple steps to create an inbound marketing strategy that will attract and convert better leads.

In this eBook, you’ll learn to:

Inbound Marketing Strategy

  • Build your strategy: Identifying primary and secondary goals and setting metrics
  • Choose your tactics and what tools to use: Blogs, SEO, social media, content marketing
  • Create a successful landing page: Optimize the copy, design, strategy, and calls-to-action
  • Integrate your inbound strategy with outbound strategy for optimum conversions

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