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Inbound Marketing 101

Building a Successful Strategy


Do you want to draw the attention of customers and prospects and provide them a reason to come to you?

There are several tools to help you do this effectively but it can be difficult to determine just where to start.

Our step-by-step guide will help you create a winning inbound marketing strategy that will pull people into a relationship with your brand rather than pushing your message onto them.

In this eBook, you’ll learn to:

Inbound Marketing 101

  • Use Inbound Marketing to get new customers
  • Lay the groundwork for an inbound marketing campaign
  • Create a content plan and choose distribution channels
  • Calculate the ROI of your campaigns

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See Act-On’s marketing automation platform in action.

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