How to Prioritize Your Leads
By Segmenting & Scoring Your Audience
Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy.
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
In this eBook, you'll learn to:
- The 3 layers of segmentation: demographics, psychographics, and behavioral
- How to create buyer personas
- Best practices in lead scoring, including lead scoring examples