Building a High Performance Marketing Plan with Marketing Automation
The buyer’s journey has changed? With unfettered access to unlimited information and choice, marketers need a plan to reach their buyers at every stage of the customer journey.
In this eBook, we outline a plan for marketing that focuses on your customers and highlights the need to align sound strategy with innovative technology.
In the High Performance Marketing Plan, you’ll learn:
- The marketer’s opportunity at each stage of the buyer’s journey
- The four tenets of effective campaign themes
- How to map your content to the customer lifecycle stages
- Key components to a successful marketing automation deployment and strategy
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