High Performance Marketing Department - Act-On Software

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The High-Performance Marketing Department

A Guide to Staffing, Team Structures, and Budgets

Overview

A recent CMO survey discovered that high-performance marketing departments deliver higher ROI and profits, by investing in digital advertising, technology, and marketing analytics.

In this new age of accountable, technology-driven marketing, you need to have the right staff, structure, and budgets in place to thrive. This guide will help you do just that.

In this eBook, you'll learn to:

Act-On eBook_The High-Performance Marketing Department

  • The modern marketing department’s essential skill sets
  • Staffing for maximum impact
  • Traits of high-performing marketing departments
  • 6 steps to securing the budget you deserve
  • New marketing budget trends and benchmarks

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