The High-Performance Marketing Department
A Guide to Staffing, Team Structures, and Budgets
A recent CMO survey discovered that high-performance marketing departments deliver higher ROI and profits, by investing in digital advertising, technology, and marketing analytics.
In this new age of accountable, technology-driven marketing, you need to have the right staff, structure, and budgets in place to thrive. This guide will help you do just that.
In this eBook, you’ll learn to:
- The modern marketing department’s essential skill sets
- Staffing for maximum impact
- Traits of high-performing marketing departments
- 6 steps to securing the budget you deserve
- New marketing budget trends and benchmarks
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