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The ABCs of A/B Testing

Optimize Your Landing Pages and Emails for Better Conversions.


An overwhelming 68% of digital marketers rated the ability to test new campaigns as having the greatest impact on their email marketing efforts (Direct Marketing Association, 2015).

Testing is essential for optimizing digital marketing campaigns and is often the best way to uncover the perfect combination of factors to boost the performance of campaigns and improve your ROI.

Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.

In this eBook, you’ll learn:

Guide to AB Testing

  • A/B Testing vs. Multivariate Testing
  • Tips for getting the most out of your testing strategy
  • Testing ideas and best practices
  • Real examples of testing successes

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