Forrester Wave™

Lead-to-Revenue Management Platform Vendors

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Report Overview

Savvy marketers are re-engineering their lead-to-revenue (L2R) process to transform marketing from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle.

Take L2RM To The Next Level With A Pivot To Lifetime Customer Engagement

In this report, we make the case for that shift of focus and explore six pivot points to help business-to-business (B2B) marketing leaders architect the transformation from demand generation to customer life-cycle marketing.

See Act-On's marketing automation platform in action.

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