eBook Overview

This eBook includes a collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, email, social media, and more.

Did you know?:

  • 67% of B2B marketers using lead nurturing see at least a 10% increase insales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (DemandGen, Oct 2014)
  • 85% of marketers cite email as the most effective lead-generation tactic. In fact, email has been found to be nearly 40 times more effective for customer acquisition than Facebook and Twitter combined. (B2B Technology Marketing Community, Sept 2013 | McKinsey & Company, Jan 2014)
  • B2B companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. (Top Rank Marketing, Jan 2013)

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