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We all know the classic tale:
Lead meets brand. They’ve been burned by broken promises before, but this time feels different. The brand’s products solve the lead’s pain points. Lead decides to make the first move. They raise their hand.
But all too often it’s not happily ever after. In fact, in 2023 the average pipeline conversion rate for B2B companies was only 2.9%. Let’s change that.
Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.
What you’ll learn:
How to evolve lead scoring strategies to optimize for conversion
Crafting the perfect nurture sequences based on account intelligence and funnel stage
The keys to a strong marketing-sales handoff
Reporting full funnel metrics to identify what drives opportunities and how to replicate the process
Are you ready for 2024’s evolving email deliverability landscape?
Join us for an insightful webinar where our Deliverability experts will guide you through the crucial 2024 updates to Google and Yahoo’s sender guidelines and beyond.
Don’t miss this chance to elevate your email deliverability in a changing digital landscape!
This webinar will cover…
And at the end of the session, they’ll be available for live Q&A!
Curious about Act-On?
Act-On provides powerful marketing automation software that helps marketing teams drive leads and build revenue, without the baggage of bloated all-in-one platforms.
Join us for a live product tour, where Act-On marketing automation experts will show you how easy it is to get started with Act-On.
Save your spot to learn how you can:
This 30 minute demo will follow with a LIVE Q&A to ask all your product questions and more.
More events coming soon.
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