Deliverability 101: Chapter 5 – Develop an Email Strategy That Improves Deliverability and Drives Results

Why Is Developing and Implementing an Email Strategy So Important for Successful Email Deliverability?

Smart marketers know that sending one-off emails to massive, unsegmented lists can negatively impact deliverability, decrease engagement, and increase the likelihood of ending up in the spam folder. Therefore, you must have a plan of action and a defined purpose for how an email is intended to fuel business growth before hitting “Send.”

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  • Identifying and segmenting target audiences
  • Creating customer personas for each target audience
  • Developing an email content strategy
  • Defining your email campaigns’ volume, cadence, and length
  • Email deliverability and engagement optimization

We also provide helpful tips for avoiding email fatigue to ensure inbox placement and engagement.

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