Deliverability 101:

Your Guide to Developing an Email Strategy That Improves Deliverability and Drives Results

Why Is Developing and Implementing an Email Strategy So Important for Successful Email Deliverability?

Smart marketers know that sending one-off emails to massive, unsegmented lists can negatively impact deliverability, decrease engagement, and increase the likelihood of ending up in the spam folder. Therefore, you must have a plan of action and a defined purpose for how an email is intended to fuel business growth before hitting “Send.”

Download This Act-On eBook to Read More About…

  • Identifying and segmenting target audiences
  • Creating customer personas for each target audience
  • Developing an email content strategy
  • Defining your email campaigns’ volume, cadence, and length
  • Email deliverability and engagement optimization

We also provide helpful tips for avoiding email fatigue to ensure inbox placement and engagement.

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