Deliverability 101: Chapter 6 – There’s No Second Chance to Make a First Impression!

Why Is That First Email So Important for Sustained Email Marketing Success?

Companies that succeed in creating high-quality first touch email marketing strategies have increased email open rates by as much as 200% — with many averaging conversion rate increases of roughly 45%! These numbers reinforce the need to make an excellent first impression with your prospects and, in this eBook, we’re going to teach you how to do just that!

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  • Establishing the Who, What, When, Where, and Why of your company
  • Setting expectations for upcoming email volume, cadence, and length
  • Confirming the value of your pending communications
  • Best practices around regulations and compliance

That first email is the most important, so read this brief guide to learn how to put your best foot forward and ensure continued engagement and success with your email marketing efforts.

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