Deliverability 101: Chapter 4 – Our Guide to Engagement Segmentation for Improved Deliverability

Why Is Email Engagement Segmentation So Important?

Segmenting your data is important because it allows you to target the right people. But segmenting based on engagement is even more important for maintaining a good sender reputation. And while there’s no one-size-fits-all approach, this eBook is designed to help you and your team develop an engagement segmentation strategy that works best for your unique marketing and business models.

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  • The optimal amount of sends per engagement
  • Behavior segmentation (including segmentation based on engagement time)
  • Re-Engagement dos and don’ts
  • Best practices for sunsetting emails

Although we recommend against re-engagement campaigns following a reputation reset, we do offer best practices for pursuing this strategy — should you decide to go that route.

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