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Getting Started Playbook

Customer Lifecycle Optimization

Overview

Act-On’s integrated marketing workspace is built to address the needs of the customer experience, from brand awareness and demand generation to customer loyalty. But to get the quickest return on investment, you’ll need to understand your opportunity as a marketer at every stage of the customer lifecycle. In this playbook, we’ll show you how, with Act-On, you to build a prospect marketing lifecycle structure that sets your team up for success.

This Playbook:

Act-On eBook: Customer Lifecycle Optimization Playbook

  • Helps marketers build their Act-On account
  • Provides a set of sequential projects
  • Builds a comprehensive marketing structure for the entire prospect lifecycle

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