What’s it take to be a
Chief Marketing Officer?
Act-On has recently done some research to shed light on the paths typically taken to reach these coveted top marketing roles – both in the US and in the UK.
Based on a study of Chief Marketing Officers (or those that hold equivalent titles) from the FTSE100 and the Inc. 5000 list of mid-size companies, we’ve learned that the career ladder to the number one spot in marketing – at a top global company – is often a long one.
Interested in becoming a CMO?
Check out the content below to find out what it takes to reach this pinnacle role in marketing and what it really demands.
The High-Performance Marketing Plan
The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to reach their buyers at every stage of their journey. In this eBook, we discuss a plan for marketing that truly focuses on your customers.
Selling Act-On to Your Executive Team
A Cut-To-The-Chase Checklist for gaining agreement from your CEO, CMO, CIO, CFO, and CRO
We’ll addresses the likely specific concerns for your chief executive officer and other stakeholder departments, including: marketing, sales, IT, finance, support, and corporate communications.
The CMO’s Five Most Important Initiatives
How marketing executives are focused on building brand, driving demand, and expanding customer relationships.
We talked to a number of CMOs and asked what they’re focusing on to grow their sales and revenues, and what they’re doing to avoid problems. They share insights on these top 5 initiatives.
Econsultancy Research Report
The State of B2B Marketing Automation
- How effective marketing automation truly is
- The journey to marketing automation success
- 5 tips for better results with B2B marketing automation