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Need help getting a handle on CASL? We’ve got you covered.

Many marketers are struggling to understand the impact that Canada’s anti-spam law (CASL) might have on their marketing programs. Your lead generation forms, email campaigns, and sales processes could be drastically affected by these rules, but it’s not too late to make sure you’re protecting your business from legal action. To make it easier, we’ve put together a checklist to help you make sure your programs are compliant.

In this checklist, we’ll guide you through the following four steps for CASL compliance:

  • Step 1 – Determining if CASL rules apply to your marketing programs

  • Step 2 – Updating your web forms to obtain express consent to communicate with new contacts

  • Step 3 – Making sure you have obtained express consent from contacts in your existing database

  • Step 4 – Keeping your ongoing email communications compliant

See Act-On’s marketing automation platform in action.

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